You are probably wondering what an online product sales silo is and why you need to create one. Back in years past sales and marketing pros told us to generate a sales or marketing funnel. You dump most of your prospects to some wide funnel and also a few would drop out of the base of the funnel that may turn into customers. The online sales silo can take an alternative approach. Utilizing the ability of the searchengines, you drop highly targeted prospects to some silo rather than a funnel. Once they’re inside the silo, you lead them right to the merchandise or service they’re looking for and sell it to them.
Why does the online sales silo work so well? In the modern society we all have the exact issues, shortage of time and too much to do. We’re our attention spans are measured in seconds. By way of example, recent studies show that if people see a new web site we pick on 3 seconds if we’re going to stay. In the event the images load too slowlywe do not like the colors or fonts, or even if we don’t find what we’re looking for in 3 seconds we abandon that website and move ahead into the next. We’re a society which thrives on instant gratification because our time is precious and we’ve got a thousand other items in our thoughts.
When you do a Google search you’re looking to fix a issue or else you are searching for some form of amusement or pleasure. When your prospect has a challenge they need an answer instantly. They key in a keyword term and they land onto your own page where they find your goods or service that solves their problem. They complete their purchase plus it is a win win for both of you.
Sounds simple doesn’t it? Then why doesn’t it always work that way? Because when they type a key word term they are expecting to land on a webpage that comprises those key words and a solution to their problem. Should they type”spine pain” in Google, then they would like to land to a page that offers a remedy to their lower back pain. If they land to a chiropractor’s website with exquisite colours, holistic music playing at the background and a picture of him holding a version back , they become frustrated and click away.
Whenever someone looks for”lower back pain” their spine hurts and so they would like to land to a webpage that informs them how they be rid of the”back pain”. They don’t care what’s causing it and how qualified the dentist is. They desire their”back pain” to disappear now!
Whenever you create an online sales silo you create a procedure that may take them by the hands and lead them right to exactly what they are looking for. Imagine walking right into WalMart and the greeter asks you exactly what you’re searching for. You state you are looking for a new set of running shoes plus he takes you by the hand and goes right to the sneakers. He does not’ take you close to the shoe department. He doesn’t require you to the apparel shoes or the casual shoes. He takes you right to the shoes that are running. No distractions. No confusion. Instant gratification.
Turning your web site to an online sales silo is actually a easy procedure. Utilizing this process will enhance your conversion speed, increase user satisfaction, boost your repeat visitor speed boost your bottomline.
Phase 1 – Describe exactly what action you want the prospect to take. Would you like to collect their contact information so that you may contact them? Do you want to sell them something on the spot? Decide whether your objective will be lead generation or to finish a e commerce trade.
Step 2 – Describe the key words and clickfunnels pricing structure keywords which best describe your service or product. Imagine your potential hunting Google and you also want them to land in your own website. What keywords would they type to find you?
Step 3 – Produce separate landing pages on your website for every single keyword term. This page should contain only information about this specific keyword phrase. If the keyword phrase is”lower back pain” the webpage should only contain details about solving back pain. Maintain the reader dedicated to lower back pain and also do not distract them with different services that you provide.
The landing page should have a compelling headline that comprises the keyword term such as”7 Ways to Eliminate Lower Back Pain Instantly”. The searchengines enjoy headlines with keyword phrases. Your content should also contain the key words term to keep the reader focused on which they’re searching for.
Stay focused on a single keyword phrase or topic per webpage. In the event that you talk about how you can solve foot pain on exactly the exact same page, they’ll get distracted and forget in their lower back pain. Don’t forget to take them by the hand and lead them directly to this solution their trying to find.
Measure 4 – Make it effortless for them to complete the transaction. If you’re collecting leads then make the contact form short and simple to complete. Give them a free report, free consultation or some other compelling reason for them for you their contact details. If you’re selling them something, make the Buy Now button clear and clear. Additionally produce the checkout process quite simple to finish.
Step 5 – let them have a straightforward means to get in touch with you if they have trouble or questions on the site. Add your phone and also an email to the landing page so that they are easily able to contact you.
Step 7 – followup the transaction with a set of emails. The very first email needs to be considered a”thanks” email with the particulars of the trade. Thank them up for your newsletter and also tell them how to download their free report. Should they purchased a product, thank them for their buy and give them a few hints how they can use the product. Followup with a message every other day for a week giving them extra information regarding your products and services, and always direct them to your site to find out more.